Who Says Branding Doesn’t Pay?
From the San Francisco Chronicle:
Officials at UC Berkeley’s Boalt Hall School of Law spent nearly $25,000 on a branding consultant to help them give the school a new name: “UC Berkeley School of Law.” Dean Christopher Edley Jr. said the money was well-spent because people will now understand that that the law school is tied to UC Berkeley.
Makes me wonder why I went into law instead of, say, marketing.